Classic gift card with an amount. The recipient uses it however she likes — all or in parts.
Growth that keeps going.
Two brands, the same pattern. Gift card sales that grow year over year.
- Black Week 2025 vs 2023, the last year on GiftUp
- 6×
- 2026 so far
- +34.5%
“Black Week grew sixfold. But it's the steady growth through the rest of the year that surprised us most.”
- 2026 so far
- +28%
- Full year 2025
- +17.9%
“Vipps and Klarna at checkout explain a lot. Our customers complete the purchase without reaching for their card.”